My experience

Driven by a passion for strategic solutions and client success, I bring a proven track record of exceeding expectations in the digital advertising landscape. As a Client Strategist at GumGum, I honed my skills in the advertising lifecycle, from pre-sales strategy to post-sale client retention. I closed over $16.2 million in emerging markets, designed $1M+ annual partnership agreements with key accounts like L'Oreal and Paramount Pictures, and achieved a 66% win rate, surpassing the company benchmark by 8%. This experience solidified my ability to craft tailored digital marketing strategies, drive revenue growth, and deliver exceptional client service.

Prior to GumGum, I honed my media planning skills as an Associate at Havas Media, managing end-to-end RFP processes for multiple campaigns. I developed comprehensive omni-channel media strategies, optimized campaign performance through data-driven insights, and streamlined account management processes to improve client service. I hold a B.S. in Advertising, a B.A. in Sustainability, and a minor in Business from The University of Texas at Austin. My diverse skill set, combined with my fluency in Spanish and English, enables me to build strong relationships, drive impactful results, and thrive in dynamic environments.

I'm eager to leverage my experience as an Account Manager, fostering collaborative partnerships and achieving client objectives. Outside of work, you can find me snapping photos, teaching dance classes, or training Brazilian Jiu-Jitsu, hobbies that allow me to express my creative side and practice mindfulness. If you’re interested in discussing my professional experience or just want to chat, please fill out the form or reach out via LinkedIn! I look forward to connecting!

Resume

Sponsorship not required.

Proven Performer

Relationship Building

Boosted client retention rate to 65%+ for key accounts like L'Oreal and Paramount Pictures, solidifying preferred partner status for future activations.
Cultivated strong relationships with key stakeholders at GroupM as dedicated client strategist for their Canadian campaigns, resulting in the successful execution of over 200 campaigns.

Digital Marketing

Proven ability to excel in both agency and vendor/supplier-side environments, delivering exceptional client service and driving revenue growth.
Expertise in developing and executing omni-channel campaigns across diverse industries, with a track record of success in entertainment and fashion/beauty.

Communication

Orchestrated seamless internal communications throughout the RFP cycle, effectively advocating for client needs to executive leadership and fostering cross-departmental collaboration to ensure alignment on project goals and deliverables.
Demonstrated exceptional interpersonal skills by successfully collaborating with teams across all North American offices, showcasing adaptability, strong teamwork, and the ability to build positive working relationships in a fast-paced, multi-cultural environment.

Strategic Thinking

Developed data-driven strategies for 450+ RFPs and RFIs across diverse industries, leveraging market insights to create compelling client deliverables that aligned with business objectives and drove campaign success.
Served as a cross-functional strategic advisor, collaborating with sales, programmatic, and account management teams to identify upselling opportunities, optimize client relationships, and maximize campaign value, resulting in strengthened long-term partnerships and increased revenue.

Q&A

What fuels your passion for advertising, and how do you see it evolving in the future?

My passion for advertising stems from its deep connection to psychology—the driving force behind business decisions. I'm fascinated by the challenge of reaching niche audiences, leveraging psychographics to understand their motivations. As a Client Strategist, I craft tailored digital marketing strategies for diverse brands, rapidly gaining experience across various sectors. This role allows me to drive revenue growth and deliver exceptional client service while honing my understanding of consumer behavior and market trends. My background in both advertising and sustainability provides a unique perspective, enabling me to develop innovative, impactful campaigns that resonate with target audiences and drive measurable results. I thrive on the opportunity to blend creativity with data-driven insights, creating strategies that not only capture attention but also inspire action.

What are some personal projects or hobbies that you dedicate your time to, and what have you learned from them?

Outside of work, Brazilian jiujitsu, dance, and photography fuel my creativity and mindfulness. Since 2017, I've dedicated myself to 3-4 weekly Brazilian jiujitsu sessions, a practice that sharpens focus and clears my mind. Dance classes further enhance my physical awareness and creativity. I'm continuously honing my ability to stay present, a skill that translates directly to my work. Photography, especially street photography, allows me to capture raw, unscripted moments, creating authentic and vibrant art. This pursuit cultivates my eye for detail and reflects my ability to thrive in dynamic environments. These passions complement my professional life, fostering discipline, creativity, and a keen perspective that I bring to every aspect of digital advertising.

Who do you look up to?

My mother is my biggest inspiration. Growing up in a single-parent household, I witnessed her unwavering work ethic and dedication to providing for my sister and me. Her resilience instilled in me a strong sense of responsibility, discipline, and empathy. It's her example that drives my commitment to excellence, and I'm deeply grateful for her sacrifices. Her support has been instrumental in shaping the driven and resourceful individual I am today. She taught me the importance of perseverance and compassion—qualities essential in both my personal and professional life. She is the cornerstone of my success.

Javier Coronel